GILDA SANTIAGO
CO-OWNER & EXECUTIVE OF WINK, SENIOR MASTER STYLIST, ORIBE AMBASSADOR, INSPIRATION, TRAINER & BELOVED WINK MAMA

Gilda brings the juice. Not only did she co-found Wink with Christine DiBenedetto, she has been a stylist for 30 years. Her coworkers talk about her with reverence and deep affection. 

Gilda (pronounced Jill-dah, in case you were wondering or haven’t met her yet) is from Los Angeles, was a Rusk International educator - a product line she basically introduced to the Asheville style community - and has trained stylists all over the US for 10 years. Beyond training, she has personally styled clients from LA to WNC and many points in between and inspired former clients and friends to start their own successful styling businesses. She is a grounding force at Wink, trains the apprentices at the salon, and easily accommodates clients with her philosophy that customer service means seeing happy faces, making sure that clients are met with smiles, being inclusive and meeting every client need - no matter what that means.

While Gilda’s got curls in a shop that specializes in them, she LOVES to cut straight hair, bobs and to create inventive, short and detailed styles. Most importantly, she’s wife to Gil, mom to Angelo and Nico and pup Sugar, friend to many, and an inspiration to the Wink family.

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